Tag Archives: Finances

Season tickets: An expensive journey…

It’s time to renew or purchase your season ticket, so Ron Smith asks how expensive are tickets compared to 10 to 15 years ago? When releasing the pricing strategy for the next season’s tickets, at the forefront of every club’s mind are two objectives: (1) retaining existing season ticket holders; and (2) increasing the baseline matchday attendance by attracting new season ticket

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No Re-Dawn of the Jed

It’s taken a while but finally there’s some much needed certainty surrounding the County Ground following Lee Power’s victory in the Courts over former owner Jed McCrory. The decision confirms Power’s Swinton Reds 20 Ltd as the majority shareholder in Seebeck 87 Ltd, giving the current Town chairman, Power, a 99% holding in the football club’s holding company. As is customary, we reflect on these events…

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2014/15 Season tickets: Are they a price worth paying?

The season ticket and matchday prices for the 2014/15 campaign at the County Ground were unveiled last week. Ron Smith gives his annual take on the prices… Swindon Town chairman Lee Power has confirmed an increase of £1.09 per game will essential to “operate within our means” as the club “continues with our sustainable model”. The headline figures are an increase for

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McCrory vs Power: Bout of the boardroom for Swindon takeover

Despite club director Sangita Shah’s post-match comments on the McCrory vs Power bout of the boardroom, confusion still reigns over the ownership situation at Swindon Town and how this arose… ‘Black Friday’ is what Americans label the final Friday in November and for different reasons it was embarrassing Friday for Swindon Town. Within two hours of a club statement being issued ‘confirming’ that

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Swindon Town’s 2012/13 Accounts: Cause for concern?

Today the ‘Abbreviated Accounts’ for Swindon Town Football Company Limited in the period to 31st May 2013 were released via Companies House… The following note by the club’s independent auditor certainly raised an eyebrow… With the auditor stating there may be doubt about Town’s ability to continue as a going concern should we be worried? Perhaps not… It is important

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Podcast Episode 12: An Unsustainable Penalty…

Listen to the latest episode of TheWashbag.com Swindon Town FC Podcast. Ron Smith is joined by Sam Morshead – chief sports writer at the Swindon Advertiser – and returning former host Christopher Panks – TeamTalk Fanzone writer. The three review an eventful play off semi-final tie with Brentford and penalty heartbreak, a brief three word reflection on the season, whether Simon

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County Ground Attendances: Crowdsourcing…

The County Ground holds 14,700, yet attendances rarely break into five figures despite two successful seasons. Ron Smith looks at the patterns of fans through the turnstiles… Despite playing at a higher level in League One, Swindon’s average for league matches at the County Ground has increased only marginally from 8,411 in 2011/12 to 8,528 in 2012/13; with the average

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