Swindon is bigger than the status of “Town”
Is it time for the image of Swindon Football Club to move in this century?
It’s image as a town club does not meet the need to obtain major sponsorships and progress beyond a third tier club. The word ‘Swindon’ should be sufficient to name the club, much akin to Liverpool or Arsenal.
As for the Robin as the club’s mascot, it doesn’t conjure an image of a fearsome creature.
Using the origins of Swindon’s name, “Razorbacks” would project an aggressive image. Robins and wild boar have a close affinity, as the foraging of wild boar attracted robins who eat the disturbed insects. Robins would also eat parasites from the coats of boar and act as early warning of danger from predators.
I see that Axis (Australian company?) is now a major sponsor and wondering if a summer tour of Australia by the club would be beneficial to improve the image of the smaller British clubs.
Playing against A League sides would show the Australian public and press the extent to which their league needs to improve. It would give an opportunity for the club to scout for alternatives to the likes of Massimo Luongo. It would far cheaper for the club to find young brilliant talent and develop their potential.
Food for thought, Born and breed in Swindon, “Razor sharp”.