STFC Media Poll: Where do you go first and who do you trust?
Back in September Ron Smith reported on the variety of media choices available to fans to receive news of Swindon Town. A few months later he has a poll to ask have your media habits changed, where do you go first and who do you trust?
For decades the Swindon Advertiser has been the single and reliable source for daily news from the County Ground. However, this dominance has been shattered in recent years through the emergence of social media and, importantly, the emergence of two local news outlets – FLIC Wiltshire and Swindon Link Sport. Both of these two eager newcomers place reporting on Swindon Town at their heart of a strategy to build and retain their reader share.
Our simple poll about media options for Town fans in September asked one question “where do you get your daily news about STFC?” in order to ascertain the shift from the Advertiser. The result highlighted how Town fans turn to a variety of sources, with both Twitter and Swindon Advertiser being the first point of call for around 50% of respondents. Newcomers Swindon Link Sport and FLIC Wiltshire polled a respectable percentage share, while the club website is used by 1 in 20 as their daily news source.
But a few months later, and after Link Sport are more established having reported they had received their 500,000th page view & 45,000th unique user on Monday, I’m keen to understand how your media habits have changed. Have you switched from one outlet to another, where do you go first and who do you trust?
The poll will close on Friday 9th January and the results of this poll will be reported week commencing 12th January.
Please answer each question in-turn and click the ‘VOTE’ button each time. So you’ll press the ‘VOTE’ button eight times.